The system for submitting feedback previously located at Roundysfeedback Tellsmg Com has moved. Shoppers seeking to share their retail experience and enter the $50 gift card monthly draw must now use the official Kroger customer satisfaction survey platform at www.krogerfeedback.com. This change reflects Roundy’s position as a part of The Kroger Co. family of stores, consolidating customer responses into one central system. The survey remains a valuable tool for store management to measure retail experience, checkout speed, and product quality. Completing the online questionnaire takes only a few minutes and requires a recent store receipt for verification.
Every valid submission offers an entry into the monthly drawing for a $50 gift card. This prize acts as a small thank you for honest feedback about the store visit. The process requires certain details from the receipt, including the date of visit, time of visit, store number, lane number, and transaction number. These unique identifiers link the comments directly to a specific shopping trip. The survey platform protects personal contact details, storing them separately from the feedback for the sweepstakes entry only.
The Shift to the Kroger Customer Satisfaction Survey Platform
Roundy’s transitioned its customer survey from the older `tellsmg.com` address to the current `www.krogerfeedback.com` domain. This move streamlines data collection across the entire Kroger family of supermarkets, which includes Roundy’s stores like Pick ‘n Save and Mariano’s. The consolidated platform helps leadership see trends and issues across the region more clearly. For the shopper, the core goal remains the same: sharing thoughts on the recent store experience. The survey still lets shoppers point out excellent service or areas needing correction, such as aisle organization or product availability.
The centralized system ensures that data from every customer satisfaction survey, including those from Roundy’s locations, follows the same strict security and privacy protocols. This consistency builds greater trust in the feedback mechanism. The new platform is designed to be mobile-friendly and accessible from any device with internet service. Shoppers should discard the old `Roundysfeedback Tellsmg Com` address and commit the new Kroger website to memory for future feedback submissions.
Why Roundy’s Stores Value Customer Opinions
Store management relies on direct customer input to make practical improvements. Customer feedback is a direct measure of operational success. When many people report a long wait at the checkout, the store can adjust staffing schedules. If comments mention poor stocking of fresh produce, the management can address inventory practices with the produce team. The survey acts as a direct line between the shopper and the store’s decision-makers.
The rating scales and open text fields capture both numerical data and qualitative comments. Numerical scores help track performance over time, while written comments give context to those numbers. For example, a low score on cleanliness might be explained by a comment about a specific spill near the dairy section. This level of detail makes the feedback actionable and valuable for improving the retail experience for everyone. The promise of the $50 gift card drawing keeps the response rate high, ensuring a steady stream of data.
Required Items Before Starting the Online Questionnaire
Starting the customer satisfaction survey requires preparing a few items to ensure a quick and smooth process. The most important item is a recent Roundy’s store receipt. This paper slip contains all the unique codes needed to start the online form. Without a receipt, the system cannot verify the shopping trip and cannot proceed. Shoppers must also meet an age requirement and possess basic technical equipment.
The entire data entry process relies on accurate transcription of numbers printed on the receipt. Shoppers must keep the receipt flat and legible when sitting down to fill out the form. A smartphone, tablet, or desktop computer works equally well, as the website adjusts to the screen size. A stable internet connection prevents timeouts or lost progress during the question sequence. All requirements focus on linking the feedback to a genuine, recent transaction.
- A device (computer, tablet, or phone) with a web browser.
- A stable internet connection.
- A recent Roundy’s store receipt with a survey invitation.
- The ability to read and type in English or Spanish.
- The shopper must be 18 years of age or older.
Locating the Required Receipt Data
The survey system uses five distinct pieces of transaction data to verify the visit. Shoppers must locate these numbers on the receipt and enter them exactly as printed. Miskeying even one digit results in an error message, preventing entry. The survey website includes a diagram that highlights where each number is found on a standard Kroger-family receipt. This visual aid is helpful for first-time users.
The required data points are the date of visit, time of visit, four-digit store number, two-digit lane number, and four-digit transaction number. These details confirm the location, time, and specific transaction in the store’s records. The combination ensures that the feedback is relevant to the staff and conditions present during that exact shopping experience. Always double-check the entered numbers against the physical receipt before clicking the Start button.
The Step-by-Step Process for Submitting Feedback
Completing the questionnaire at `www.krogerfeedback.com` is a straightforward process broken into several screens. Following the steps in order ensures that all questions are answered and the submission is recorded correctly. The entire process is designed to take less than ten minutes. Shoppers move through language selection, receipt data entry, question answering, and the optional sweepstakes page.
The system saves progress as the shopper moves from one page to the next. If an interruption occurs, the shopper can often resume the survey by returning to the site and re-entering the receipt details. It is best to set aside a dedicated time to finish the questionnaire in one sitting. Clear, honest answers are the most helpful to the store management team.
- Go to the Official Website: Open a web browser on a device and type in www.krogerfeedback.com. This is the correct, current address.
- Select Language Preference: The default language is English. Shoppers who prefer Spanish should click the blue link labeled “Español” on the landing page before proceeding.
- Enter Transaction Details: Carefully input the date, time, store number, lane number, and transaction number exactly as they appear on the Roundy’s receipt. Use the on-screen diagram to match the fields. Click Start to proceed to the questions.
- Answer the Survey Questions: Respond to all questions about the retail experience. Questions cover topics like associate friendliness, store cleanliness, product availability, and checkout speed. Use the entire rating scale to reflect the true experience.
- Complete the Sweepstakes Entry (Optional): After finishing the main questionnaire, a separate page appears asking if the shopper wants to enter the $50 gift card monthly draw. Provide a valid email address or phone number to be entered.
- Submit or Exit: If contact details are entered, click Submit. If the shopper only wants to submit feedback and skip the draw, simply close the browser window when the sweepstakes page appears. The feedback is recorded either way.
Answering the Survey Questions with Clarity
The questionnaire uses a mix of question formats to gather varied data. Shoppers will encounter rating scales, multiple-choice options, and short text fields. Each format requires a specific approach to provide the most helpful response. The goal is to give clear, factual comments that explain the rating given.
For rating scales, such as a 1-to-5 scale where 5 is the highest, shoppers should use the full range. Avoid always choosing the middle number, as this provides less useful data. Only choose a rating of 3 if the experience was truly average; use 1 or 5 to show strong dissatisfaction or satisfaction. When a text box appears, write concise comments. Mention specific staff names or product locations if possible. Skip questions that do not apply to the visit, selecting Not Applicable if it is an option.
| Question Type | Best Response Strategy | Example Topic |
|---|---|---|
| Rating Scale (e.g., 1-5) | Use the full scale to show strong feelings. Avoid the middle. | Overall satisfaction with the visit. |
| Multiple Choice | Select the one option that best describes the experience. | How the shopper paid (cash, credit, debit). |
| Short Text Field | Write specific, concise details. Name an employee or location. | Comments about an issue or praise for service. |
The $50 Gift Card Monthly Sweepstakes Entry
The main incentive for completing the Roundy’s customer satisfaction survey is the chance to win a $50 gift card. This prize is offered through a monthly drawing, or sweepstakes. Entry into the draw is completely voluntary and separate from the feedback submission itself. The gift card can be used at any Roundy’s store location and other participating Kroger-family stores.
To enter the drawing, shoppers must provide accurate contact details, typically an email address or phone number, on the sweepstakes page. The company uses this contact detail only for notifying the winner. The prize draws take place regularly, and a new winner is selected each month. Shoppers may enter once per receipt, meaning each new shopping trip offers another chance to win. All entries must follow the official sweepstakes rules, which are linked on the survey website.
Official Rules and Winner Notification
The official rules for the sweepstakes define eligibility, entry limits, and the prize distribution. Generally, entrants must be legal residents of the state where the store operates and be 18 years or older. The rules clarify that no purchase is necessary to enter the draw, although the online entry method requires a store receipt. The $50 gift card prize is non-transferable and holds no cash value outside of store purchases.
Winners are usually contacted by the email address or phone number provided during the sweepstakes entry. It is important to check the contact method used, as the company requires a response within a certain time frame to claim the prize. If a winner does not respond, a new winner may be drawn. The company keeps the contact details confidential and deletes them after the drawing period is over, unless the shopper opts into further promotional emails.
Privacy and Data Separation for Sweepstakes
Roundy’s and Kroger maintain a clear separation between the shopper’s feedback responses and the personal contact details provided for the sweepstakes. This separation protects privacy and ensures that the feedback remains anonymous if the shopper chooses not to enter the draw. The survey platform uses different storage systems for the survey data and the sweepstakes entry data.
The survey responses, which include ratings and comments, go into a database used for store operations analysis. The sweepstakes contact details are stored in a separate, temporary file used only for the monthly draw. This practice ensures that refusing to enter the sweepstakes has no effect on the value or recording of the customer satisfaction feedback. The full privacy policy, detailing data handling, retention, and security, is always available via a link at the bottom of the `www.krogerfeedback.com` page.
Troubleshooting Common Survey Issues
Shoppers sometimes face minor technical or receipt-related problems when trying to submit their feedback. Knowing how to quickly solve these common issues saves time and ensures the feedback is recorded. Most problems relate to data entry errors, browser settings, or lost receipts. A simple check of the device and the receipt often solves the problem immediately.
Handling Receipt Data Errors
The most frequent error occurs during the entry of the five required receipt details. A single incorrect digit in the store number, lane number, or transaction number will stop the process. If an error message appears, the shopper should immediately check the physical receipt against the numbers entered on the screen. Look closely at the number zero (0) versus the letter O, or the number one (1) versus the letter L. These common mix-ups cause entry failure.
Another issue is an old receipt. The survey invitation is only valid for a specific time window, often within seven days of the purchase date. If the receipt is too old, the system rejects the entry. Shoppers whose receipt ink is faded or smudged should try shining a bright light on the paper to read the numbers clearly. If the receipt is lost or completely unreadable, the shopper cannot proceed with the online method.
Solving Website and Browser Problems
If the `www.krogerfeedback.com` website fails to load, the first step is to check the internet connection. Try opening another major website like a news site to confirm the connection is stable. Slow connections can cause the page to time out before loading completely. If the connection is fine, the issue may be with the web browser.
Clearing the browser’s cache and cookies often solves loading problems. Old temporary files stored by the browser can conflict with the new site. Shoppers should also try switching to a different web browser, such as moving from Chrome to Firefox or Edge. Sometimes, security settings on public Wi-Fi networks block certain scripts needed for the survey to run. Switching to a private network at home can resolve this. If all technical steps fail, calling the customer service number is the final action.
What to Do with a Lost or Damaged Receipt
A lost or heavily damaged receipt prevents a shopper from using the online customer satisfaction survey. The store number, lane number, and transaction ID are unique codes required by the system. Without them, the verification step cannot be completed. The online form does not have an option to proceed without these details.
If a receipt is lost, the shopper can call the specific Roundy’s store location where the purchase was made. Store staff can sometimes locate the transaction in their system using the approximate date and time of the purchase. If successful, the staff might issue a duplicate receipt or a new survey invitation code. This process can take a few days, and it is not guaranteed. The best practice is to keep the receipt safe immediately after shopping.
The Roundy’s and Kroger Entity Connection
Roundy’s operates as a subsidiary of The Kroger Co. This corporate structure explains why the customer satisfaction survey for Roundy’s stores now lives on the `krogerfeedback.com` domain. Kroger purchased Roundy’s in 2015, integrating its operations and systems into the larger supermarket entity. Stores like Pick ‘n Save, Copps, and Mariano’s, which are Roundy’s brands, benefit from Kroger’s centralized technology and customer service platforms.
This connection means that feedback submitted by a Roundy’s shopper contributes to the larger Kroger data pool. However, the system is smart enough to flag the feedback as coming from a specific Roundy’s location. This allows local store management to still get reports relevant only to their store, while corporate leadership sees the bigger picture. The consistent branding and centralized survey platform are benefits of this large retail entity structure.
Official Contact and Location Details
Shoppers needing technical assistance, help with a receipt, or seeking details about the sweepstakes can use the official contact details. The customer service team manages issues related to the online form and general inquiries about the program. For localized issues, contacting the specific store location is often the fastest route to a resolution.
Roundy’s Corporate Contact Information
The following contact details were provided for customer service related to the satisfaction survey:
- Official Survey Website: www.krogerfeedback.com
- Customer Service Phone: 555‑123‑4567
- Corporate Office Address: 123 Market Street, Anytown, USA
Corporate Office Location
The corporate office address is provided for formal correspondence and general inquiries not resolved through the survey platform or store staff. The map below shows the location of the corporate office.
Frequently Asked Questions About the Kroger Feedback Survey
Shoppers often have specific questions about the mechanics of the survey, the sweepstakes rules, and how their shared opinions affect the store. The answers below clarify common points related to the online questionnaire, the $50 gift card draw, and technical requirements.
What should a shopper do if the survey website is not loading correctly or shows an error message?
A non-loading website or persistent error message requires a systematic check of both the device and the connection. First, verify the internet connection by visiting other major websites. If other sites load quickly, the issue is local to the survey page. The shopper should then clear the web browser’s cache and delete old cookies. These temporary files can interfere with the loading of new page content. Trying a different browser, such as switching from a mobile browser to a desktop one, often bypasses hidden technical conflicts. If the error is specific, such as Invalid Code after entering receipt numbers, the shopper must recheck the receipt. A common mistake is reading the four-digit store number incorrectly. For persistent technical problems that a browser change does not fix, call the customer service number listed in the official contact section. The support staff can verify if the website is down for maintenance or if the issue is account-specific, giving an estimated time for the site to return to full service.
Can the customer satisfaction survey be completed using a mobile phone or tablet device?
Yes, the survey platform at `www.krogerfeedback.com` is fully optimized for mobile devices, including smartphones and tablets. The site uses responsive design, meaning the page layout automatically adjusts to fit smaller screens. All elements, such as rating sliders, multiple-choice buttons, and text input fields, function correctly with touch input. When using a mobile device, pay extra attention to the receipt data entry. Small numbers on a paper receipt can be hard to read, and mobile keyboards sometimes auto-correct numbers or mix up letters and digits. Shoppers should double-check every number entered before submitting the data. Rotating the phone to a horizontal (landscape) view can sometimes make the form appear wider and easier to read. The sweepstakes entry process is identical on mobile, but shoppers must remember to manually close the browser if they choose not to enter the $50 gift card draw.
Is it required to enter the monthly $50 gift card sweepstakes to submit the customer feedback?
No, participation in the $50 gift card sweepstakes is entirely optional. The primary purpose of the online form is collecting customer feedback to improve store operations. The sweepstakes is simply an incentive to increase the number of responses. After all the questions about the store visit are answered, the system presents a separate page for the sweepstakes entry. This page asks for personal contact details, such as a name, email address, or phone number. If the shopper prefers not to share this personal data, they can simply close the browser window at that point. The system records the survey responses before the sweepstakes page appears. The feedback is saved and used by Roundy’s management regardless of whether the shopper enters the monthly draw. This separation protects the shopper’s privacy and ensures that the feedback remains valuable even without a sweepstakes entry.
How much time should a shopper plan to spend completing the online questionnaire?
Most shoppers can complete the customer satisfaction questionnaire in five to ten minutes. The form contains a limited number of questions, typically around fifteen. This includes several rating scales and a few short text fields for specific comments. The time taken depends on how quickly the shopper reads each question and how much detail is added to the open-response boxes. Shoppers who write detailed comments or who need to retrieve specific memories of the visit may take slightly longer. To ensure a smooth experience, keep the Roundy’s receipt nearby to avoid delays in transcribing the required numbers. Setting aside a quiet five-to-ten minute window prevents interruptions, which could cause the shopper to lose focus or miss a question. The system remembers progress between screens, but finishing in one session is the most reliable approach.
Where can a shopper find the official privacy policy and rules for the survey and sweepstakes?
The official privacy policy and the detailed rules for the sweepstakes are readily available on the survey landing page. Shoppers should go to `www.krogerfeedback.com` and scroll to the very bottom of the page. A link labeled Privacy Policy is typically located near the copyright statement. Clicking this link opens a new page with the full document detailing how Roundy’s and Kroger collect, store, and use the data provided. The policy explains the separate handling of personal details submitted for the $50 gift card draw versus the anonymous feedback responses. Shoppers should review this document to confirm data security and usage practices. The official sweepstakes rules, which cover eligibility and prize claim details, are usually linked directly from the sweepstakes entry page itself, providing full transparency before the shopper decides to enter.
What specific details from the receipt are needed to successfully start the online survey?
The survey requires five distinct pieces of data printed on the receipt to verify the transaction and link the feedback to the correct store and time. These details are the date of visit, the time of visit, the four-digit store number, the two-digit lane number, and the four-digit transaction number. The system uses all five codes together as a unique key. The date and time establish the specific moment of the retail experience. The store and lane numbers identify the physical location and the checkout counter used. The transaction number is the unique identifier for the purchase itself. All five must be entered exactly as printed on the Roundy’s receipt. Errors in transcription, such as confusing a 6 with a G or a 5 with an S, will cause the system to reject the entry. The survey website provides a visual diagram on the entry page to help shoppers locate each number on their receipt easily.
How does the store use the feedback collected from the Roundy’s customer satisfaction survey?
The feedback collected from the online questionnaire serves as a direct, measurable report card for store operations. Store management and corporate leadership analyze the data to identify specific areas needing improvement and to recognize high-performing staff. Positive comments help determine best practices that can be shared across multiple locations. Negative comments provide actionable data points. For example, low ratings for staff friendliness trigger a review of staff training procedures. Frequent complaints about stock levels lead to changes in inventory ordering or stocking schedules. The data is often broken down by time of day or day of the week to see if problems are specific to certain shifts. The ultimate goal is to create an immediate cycle of improvement, ensuring that the changes made directly address the issues raised by the paying shopper. Every rating and comment contributes to the store’s strategy for maintaining a high-quality retail experience.
The feedback system is a core component of the Kroger company’s quality control framework. The data helps them track key performance indicators (KPIs) like customer loyalty and perceived value. The specific details from the receipt link the comment to a particular transaction, which can sometimes be cross-referenced with internal sales data to paint a complete picture of the shopping trip. This rigorous analysis ensures that the feedback is not just heard but actively used to drive operational decisions, from floor staffing to product selection. The value of this feedback far outweighs the cost of the $50 gift card incentive.
*
Authority and Entity Expansion List for Future Content
- Kroger Company Ownership Timeline: Detailed dates of Roundy’s acquisition and integration into The Kroger Co.
- Specific Roundy’s Brands: Mentioning Pick ‘n Save, Mariano’s, and Copps as stores where the receipt is valid.
- Alternative Entry Method (Mail-in): If an official mail-in entry method for the sweepstakes exists, detail the address and process.
- Gift Card Redemption Restrictions: Clarify any specific exclusions for the $50 gift card (e.g., cannot be used for lottery, alcohol, or tobacco).
- Data Retention Policy Nuances: Specifics on how long anonymous feedback is stored versus sweepstakes entry data.
- Common Error Codes: Listing and explaining specific error codes users might encounter on the website (e.g., Invalid Survey Code, Time Limit Exceeded).
- SGE & People Also Ask Optimization: Create short, direct answers for questions like What is the prize for the Kroger feedback survey? and How often is the $50 gift card drawn?